Senior Vice President, Head of Global Marketing | Princess Cruises
Gordon Ho serves as the SVP and Head of Marketing & Sales at Princess Cruises, the 3rd largest cruise line in the world. Since joining in 2013, Gordon’s team has led a number of partnerships including Discovery at Sea, bringing Discovery Channel & Animal Planet experiences to the ship (i.e. Mythbusters, Deadliest Catch, SharkWeek). He also helped launch The Voice of the Ocean & live singing competition based on the hit TV series and the all new musical, “Magic to Do”, from the composer of Wicked, Stephen Schwartz. Gordon & team spearheaded new culinary offerings including partnerships with Chef Curtis Stone (Top Chef Masters, Take Home Chef), Ernesto Uchimura of Plan Check, and renowned chocolatier, Norman Love. Gordon’s team also led the product & marketing launch for Princess entry into China.
Previously, Gordon was EVP of Marketing and Business Development at Walt Disney Studios Home Entertainment where he created their $3B direct–to–video category with over 20 Disney DTV releases. He oversaw Disney’s expansion into DVD and Blu-ray including top sellers, Lion King, Pirates of the Caribbean, High School Musical and ABC’s LOST and Desperate Housewives. He led Disney’s digital marketing and content strategies with Apple iTunes and developed the industry’s #1 CRM loyalty program, Disney Movie Rewards and #1 subscription program, Disney Movie Club. Gordon led Disney Studio’s environmental efforts as member of Disney’s Executive Environmental Council.
Gordon currently serves on the Advisory Boards for several start-ups including Simulmedia, a targeted TV ad platform and ITV, a leading tv social platform. Gordon also served on the Board of Promax|BDA, the leading tv marketing organization, as Chair of their Research Committee.
Previously, Gordon held positions in Hewlett Packard and Leo Burnett advertising. Gordon holds an MBA from the J.L. Kellogg School of Management at Northwestern University and a B.S. in Industrial Engineering from Stanford University.